Yesterday I realized there are few factors that logo designers should NOT ignore!
You want to be the next logo design ace, definitely do NOT make these 7 mistakes:
1. Not having enough knowledge about your client - A very important point before creating a logo is who you are doing it for. To do this, you need to have an idea of who your customers are, what they like or what inspires them. Your logo must have a purpose and convey the right message to the right people. Your logo must appeal to them!
2. Using too many colors - I advise not using more than three colors when creating your logo. In addition to helping you reproduce your logo more easily, your brand image will be stronger. One way to do this is to use a main color, an accent color, and a more neutral color. Slack had to change its logo as it originally had more than 10 different shades. Don't make that mistake! For more details on using colors, read my previous blog on color psychology : https://www.nanditasampat.com/post/manage-your-blog-from-your-live-site
Another important point: when creating your logo, make sure that it can also be used in black and white, if necessary. You may have to use this format for printing.
3. Using Too Many or the Wrong Fonts - Don't hesitate to try different fonts to find the one that will be perfect. You can choose a serif font to give a more refined look like the Volvo or Dior logo, or sans serif to look more accessible like the Facebook or Jeep logo. Try to choose a font other than Helvetica, Times New Roman or Arial since they are already widely used. Similarly, it is very important not to use more than two fonts so that you don’t mess with the harmony of your logo.
4. Too much inspiration from trends - You may have noticed that logos are becoming simpler or more minimalist. This is the case for Starbucks, Mastercard, and Cirque du Soleil. In recent years, several redesigns have removed small details that could unnecessarily weigh down logos or blur them. When creating your logo, keep it simple, regardless of the trends. It will also be easier to reproduce your logo on different mediums.
5. Copying Another Logo - Finally, the last mistake to avoid when creating an effective logo is not copying an existing one. Of course, you can draw inspiration from some trending logos when designing yours; however, do not copy them, it would be plagiarism. In addition to damaging your credibility, it will show your lack of professionalism and authenticity.
So, on Day 6, I got a prompt to create a logo for a Bridal Wear Boutique. This is the final output:
I know the final output looks good, but doing a logo for something so specialized is a challenge. I created two or three versions of the logo, but I thought if I saw these logos would I want to buy my bridal dress from there? The answer was NO! Then why would someone else want to buy it from there. Thats the main reason I made all the alterations.
The idea I had in mind was to create a logo which can work as a brand signature, something elegant and classy. The first four experiments I made with the logo (yes 4 of them!) turned out really simple, I wanted something which was more intricate and had an implied meaning. That is when I came up with this logo. I made the logo look like it was the title of a fairy tale, after all, every woman wants to feel like a princess on her wedding day. I chose purple and gold as the colors, as purple signifies royalty while gold brings out the elegance of the logo.
I was very satisfied with the final logo and push you to consider the above factors while creating a logo!
In conclusion, do not hesitate to show your sketches to your entourage to get their feedback. They will surely help you create the perfect logo for your business! Remember that a good logo must be memorable, flexible, simple, timeless and distinctive. Happy creating!
Please comment, like and share if you enjoyed reading this article. I will be posting soon about the next logo I made, believe me, it is an interesting one. So till next time, adios!
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