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Writer's pictureNandita Sampat
3 min read

Daily Quarantimes: The Importance of Good Communication


As the governments are battling against the worst virus to hit mankind in a long time, businesses are also suffering due to the adverse effects of the virus. A lot of businesses are shutting down due to a lack of revenue.


In such trying times, it is essential to chalk out a plan and focus on good communication, in order to help your brand not only survive but also thrive.


Consider these as some best practices


that will help you keep your business afloat during this time.


TOP PRACTICES TO MAINTAIN GOOD COMMUNICATION


1. AVOIDING VAGUE STATEMENTS

A concrete statement is a must to ensure that your customer believes in your brand.


At such times when there is already havoc everywhere, vague statements like, "We're working towards it", will not give any kind of reassurance to your customer.


Specific steps of action need to be spelled out to instill your customer's confidence in your brand.


2. MITIGATE CHALLENGES

There might be a situation of economic uncertainty ahead and it makes sense to cut corners here and there. In this situation, there is no need to cut off ties with your suppliers and contractors just to slash down expenses. These people are your tribe, and to survive this crisis you are going to need a tribe that will fight the battle with you. Try to sit together with your tribe and mitigate the challenges both parties are facing. With little understanding, you can save the relationship and be able to work together in the future.


3. STAY FOCUSED ON POSITIVE SOLUTIONS

Now is the time to look at the brighter side and shift your focus to what you can do rather than what you can't. A healthy mental practice is to think, "this can be handled", rather than panicking and thinking it isn't possible. Keep your energy up and believe that forward-thinking solutions are your way out from this crisis.



4. BE SENSITIVE AND GENUINE IN MARKETING

Be genuine in your marketing and show some love to your customers. They might already be harrowed due to current situations and a few kind words can always lift their spirits. I decided to be nice and give my clients additional support for a reduced fee during this time. Think differently about things and you will see a positive change in the way your customers think.


After all, everyone wants to come out of this crisis stronger and prepared for what comes ahead.


5. INVEST IN A HIGH-LEVEL STRATEGY

We need to put forth the kind of creative effort that helps us emerge stronger than ever. In case you need a well thought out creative/marketing strategy, look no further and contact us for getting a smart solution to tackle this business strategy. We will not only analyze the problem you are going through but also advise what kind of creative and marketing efforts you need to make for your business to make a profit during this time of crisis.


6. SPREAD SMILES

Make efforts to keep your clients happy during this time. Personalized notes on how you value them can bring a smile to their face!


You can even pamper them with personalized gifts (if you have the budget). Spread smiles and see your brand grow 5 times!


Adaptability, communication, service, and transparency are the critical areas that, as business owners, we need to master right now. Let’s put into action the things we always say we want to do but never have time to fully plan out. Keep your spirits high and focus on the good during these quarantimes!


*Images and visual assets are sourced from Unsplash, Envato Elements and Pexels.


Want to make sure your business is branded for a better tomorrow? Contact me on nandita.sampat21@gmail.com with your queries. Do share, like and subscribe for more awesomeness coming your way! If you liked this post, please scroll below to the end of the page and comment below!




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